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Why

Just over three years ago, WÆRK was founded as an inclusive antidote to the single-minded tech- and data- focused approaches to business processes and innovation (and limited ideas of “progress”). The world has changed dramatically since then, and today we are even more convinced that art - the inclusion of art, in all aspects of life - is what will help humans to transform the world for the better.

It’s been a while since our last post, but we hope you’ll “thumb” our archives and continue to visit. We’ll post more regularly soon.

In the meantime, we’d like to share our manifesto with you again.

If you’d like to continue the conversation, please drop us a line at hello@waerk.com. We look forward to hearing from you.

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Weekly Links - April 15th, 2015

The articles that grabbed our attention this week are right up WÆRK’s ’s alley.  They articulate the benefits of both artful approaches to business and business acumen for artists.

Kevan Lee’s social media tutorial is a language arts lesson in disguise, and effortlessly elevates the primacy of literature in our technology-dominant times.

The Funworks advertising agency is successfully using improv to connect with clients and amplify brainstorming sessions.

Steven J. Tepper of the Herberger Institute for Design and the Arts at Arizona State University (and co-author of the terrific Engaging Art: The Next Great Transformation of America's Cultural Life) advises artists on how to prosper in the gig economy.

Photo by malija/iStock / Getty Images